the ask : illustrate and animated 15 second looped video for their Never Miss Lunch social media campaign

the requirements : original illustrations of lunch bag items, transitioning into each other between frames

my process : I began by sketching the various items and figuring out how they would transition between each other. after getting the storyboard approved, I created vector versions of the items in Adobe Draw and Illustrator. I created the layered files in Illustrator and Photoshop, and used those in After Effects for the animation.

client : Subway Canada

agency : Meat & Produce