the ask : illustrate intro slates as well as a "live" digital line drawings to be mixed in throughout videos to help promote new product launches.

the requirements : illustration of doctor for intro slate; various "pop-up" drawings to live around the live doctor as he describes products; and full-screen technical digital drawings.

my process : after some initial research, I used my various findings and reference images to begin illustrating the various asks in Procreate. after getting style approval, I exported files from Procreate to Photoshop and finalized positioning and colouring. from there, I brought everything into After Effects and began syncing my digital drawings up with the audio. exported as transparent mov files, the sections were sent off and sliced in throughout to create the final video.

client : Dr Dennis Gross

agency : Métier Creative